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< | In class we have talked about “reading” architecture and how a building’s form and style can speak volumes about its function and what its tenants wish to say to the general public. Specifically, we have focused on the transition of banks and other corporate offices from the solid, heavy, and imposing historically influenced neo-classicism/beaux-arts classicism of the 18th to early 20th century to the transparent steel and glass modernism that took hold in the middle of the 20th century. However, I believe that this change in the dominant style of corporate architecture is important not only because of the difference in what these styles say about the purpose of a building, but also because the changing of dominant architectural styles has, at least for the past three centuries or so, also signaled a change in the dominant world power and order. Innovation and the willingness and ability to fund and support exciting new buildings is a hallmark of a thriving, upward moving society, and today that sort of innovation is no longer happening here in the United States. Instead, it is in countries like China, especially with the coming 2008 Summer Olympics being held in Beijing, where boundaries are being pushed and innovation is being embraced. | >
> | In class we have talked about “reading” architecture and how a building’s form and style can speak volumes about its function and what its tenants wish to say to the general public. Specifically, we have focused on the transition of banks and other corporate offices from the solid, heavy, and imposing historically influenced neo-classicism/beaux-arts classicism of the 18th to early 20th century to the transparent steel and glass modernism that took hold in the middle of the 20th century.
- This isn't really a good beginning. The "peg" you're hanging on was a momentary illustration in a conversation about something else, and by using the peg, you smuggle your thesis into the middle of a paragraph that should be snappier.
However, I believe that this change in the dominant style of corporate architecture is important not only because of the difference in what these styles say about the purpose of a building, but also because the changing of dominant architectural styles has, at least for the past three centuries or so, also signaled a change in the dominant world power and order. Innovation and the willingness and ability to fund and support exciting new buildings is a hallmark of a thriving, upward moving society, and today that sort of innovation is no longer happening here in the United States. Instead, it is in countries like China, especially with the coming 2008 Summer Olympics being held in Beijing, where boundaries are being pushed and innovation is being embraced.
- This is the place where you state the only thesis this essay has: that innovative and expensive architecture is the hallmark of social progress, and the place where the biggest buildings are going up is the future. You don't prove or even make more probable that thesis later in the essay--you just assert and then depend upon it. And it is nothing more than the steel-age advertising slogan of expensive egotistical architecture.
- Architecture in the steel age requires vast sums of money. So the sort of innovation in architecture you are discussing can only occur where there are large quantities of loose money. Also organizations (whether conceptualized as "private" or "public" makes no difference--the World Trade Center, after all, was a product of socialism) determined to assert their importance by heavily marking the built environment. Some organizations with need to mark the built environment nonetheless do not want to advertise themselvges: cocaine built many glass towers in Miami at the end of the 20th century, but it was not a place of showy architecture because the organizations behind the buildings had no desire to increase direct scrutiny. Koolhaas builds little at home, because only Rotterdam in the Netherlands will accept trophies of the present like his, owing to the complete destruction of the mid-20th century: the rich Dutch leave Amsterdam the way it is and invest in fancy new buildings somewhere else. Regimes with big money and need for self-aggrandizement build the macromonuments, whether they are the future or not. Kuala Lumpur is a trifle overbuilt and will come to resemble Angkor Wat in 900 years, one suspects, if the big money buildings of the 20th century survive as well as those of the 12th.
- It might be more correct to say that innovative steel-age building occurred where organizations wanted to claim that they were the future of power. You have perhaps some recollection of Philip Johnson's mariage de convenance with National Socialism? That charming man said, as you may recall, that he went to work for Albert Speer building Hitler's triumphant new Berlin for the thousand year Reich, "because the Nazis had all the best graphics." Accepting the premise that Johnson was an exceptionally repellent narcissist, or even the alternate premise that AT&T was just as much the future of power when he worked on its declaration of kitschy permanence now instead declaring the permanent powerfulness of Sony, which bought the place back when Japanese organizations were going to be the fulcrum of the future and Tokyo was the site of all the really amazing real estate boom action.
| | | The strong, heavy, historically influenced style of banks and corporate offices—like York & Sanders Federal Reserve Bank of New York (1919-1924) and McKim, Mead, and White’s Municipal Building (1914)—that was the dominant style for so long can be directly traced back to the neoclassical revival in Europe (especially England) centuries ago. Indeed, it is easy to see that the buildings just mentioned are clear descendants of other similar works such as Sir John Soane’s famous Bank of England (1788-1833). However, in the 1950’s a revolution occurred right here in New York City at 53rd and Park Ave. Right across the street from one another, and within only a few years of one another two buildings sprang up which inexorably changed the trajectory of corporate architecture. Lever House (1952), designed by the firm of Skidmore, Owings & Merrell (SOM) and the Seagram’s Building (1954-1958) designed by Mies van der Rohe were the first great examples of the “modernist” office buildings which became so ubiquitous in the second half of the twentieth century. So ubiquitous in fact that one of the first great Post-Modern office buildings (Philip Johnson’s Penzoil Place, 1976) is a neo-Miesian skyscraper with the top lopped off at a 45 degree angle. But part of what made these buildings so fascinating was not their style and form but that despite representing truly international ideas regarding the direction of architecture they could only have been built in the United States. | | | To my mind, it is in China, and specifically Beijing, where the most innovative and exciting buildings are being built today. The new Olympic Stadium designed by the Swiss team of Herzog and de Meuron is a fun and theatrical new take on a classic design form. However, perhaps the single most exciting and promising new building that is being constructed right now is Rem Koolhaas’ CCTV building. It took a team from the structural engineering firm Arup thirteen months just to determine whether or not the building could actually be built. While the palette remains simply glass and metal the twisted daring three dimensional form could very possibly represent a new turn, and the start of a new era, in large scale corporate architecture. I do not mean to suggest that either of these new buildings will certainly be as important or influential as the Seagram’s building or Lever House, but they should be celebrated for the chances they are taking and for being fresh designs that I do not think could be built here in the US right now. Indeed, just like the Seagram’s building and Lever House half a decade ago, these new buildings in Beijing are fascinating because they are not the intellectual product of the society that is building them. | |
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< | When we have talked in class about the how the US is slipping as jobs are being sent to cheaper overseas locations we have mainly focused on India. China is a difficult country to analyze and deal with on this level because despite whatever advances it is making economically and socially it remains under the yoke of an essentially dictatorial non-democratic government, and for us westerners I think it is sometimes hard to accept that such a country could very well become the economic super power that replaces us at the top of the world stage. Granted to infer simply from two new buildings that China is on its way to becoming the next great world power seems a little far-fetched, but I do believe that there is a real link between a what a society builds and where it is heading. Therefore, I hope that this paper will spark a discussion of not only what people think of this connection, but also of other interesting, daring, or bland and boring building projects going on around the world today (especially if anyone knows of anything being done in India right now) and what they appear to represent about the places where they are being built. | >
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- Which should have clued you in to the possibility that not everything is Rome that is built on the aesthetic superiority of some other Greece. Architecture is no better at demonstrating who constitutes the future than fashion. (Imagine betting against the economic might of a country that wants every boy to be a knowledge-industry engineer and every girl to be a fashion designer. Or is that knowledge designer and fashion engineer? Early arranged marriage will sort it out, anyway.) Veblen being the subtle thinker that he is, we can assert that in the primate species homo sapiens there will always be rich men who want to erect big towers on the landscape in order to express their pecuniary virility, and that there will be expensive subordinate hominids helping each one of them waste his money.
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> | When we have talked in class about the how the US is slipping as jobs are being sent to cheaper overseas locations we have mainly focused on India. China is a difficult country to analyze and deal with on this level because despite whatever advances it is making economically and socially it remains under the yoke of an essentially dictatorial non-democratic government, and for us westerners I think it is sometimes hard to accept that such a country could very well become the economic super power that replaces us at the top of the world stage. Granted to infer simply from two new buildings that China is on its way to becoming the next great world power seems a little far-fetched, but I do believe that there is a real link between a what a society builds and where it is heading. Therefore, I hope that this paper will spark a discussion of not only what people think of this connection, but also of other interesting, daring, or bland and boring building projects going on around the world today (especially if anyone knows of anything being done in India right now) and what they appear to represent about the places where they are being built. | | |
-- AlexLawrence - 07 Apr 2008 | |
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- You really did owe us, at some point, an editorial engagement with the questions that should always be present as you are writing: What is the case against what I am saying? How should I engage or circumvent it? Do I actually know what I think I know? It's not clear to me whether you wanted to write this essay because of its thesis, or came to depend on the thesis in the course of writing. I can't quite tell whether the odd, truncated conclusion and the associated plea for discussion shows awareness of the problem, but if it does, you tried to do by hand-waving what you could only do by more fundamental reconsideration.
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