On the twentieth anniversary of the Bhopal Disaster, the Yes Men appeared on BBC World News, posing as representatives of Dow Chemical. After accepting full responsibility for the disaster, they promised that Dow would invest $12 billion to pay for medical care for those affected, clean up the site, and fund research to look into the hazards of other Dow products and prevent similar accidents. The real Dow Chemical rushed out a press release within hours, denying the statements.

In culture jamming, the basic idea is to shock the unconscious thought process one undergoes while receiving an institutional message, such as authority programming, logos and advertisement, and other branding messages. The Dow Chemical idea works because it forces us to confront our ideas about how institutions could or should function, and how they do. What do we expect from our institutions, and what could we? The WTO piece shows us how far authority can go. Deftly aping officialspeak, the performers slowly push the audience farther and farther, revealing increasingly outlandish perspectives on humanity, until finally, the people cry foul.